At the Wing Shack, they take deep pride in the preparation of the chicken wing. They have respect for the wing on another level: they obsessively source fresh, natural chicken, never treated with antibiotics and each order is cooked fresh to just the right amount of crispiness. All of their sauces are original recipes and are homemade every day in their sauce kitchen. Building community through food has always been the central foundation of the Wing Shack brand.
The Results
A customer since May 2021, Wing Shack now averages over 100 new app downloads a week and about 20% of their orders come in through Lunchbox. After being live for 9 months, their Lunchbox revenue has nearly doubled since they first launched. They knew a first-party all-in-one ordering platform was the solution for them. They own their entire customer experience and feel their brand is represented accurately in their service – better food, better service all around for their customers. 'We are looking to do big things and doing more with less – those are some founding principles of Wing Shack. We like Lunchbox's gritty, start-up nature.' Average app downloads weekly: +100. New downloads in September: 1000. Orders that come in through Lunchbox: 20%.
"Our favorite thing about Lunchbox is your flexibility when we were launching. We're a lean, scrappy team. The level of support you provided for our team was huge – your customer success and support teams were always on the line for us to make sure that it was a smooth transition over from ChowNow."Doug Baker • Director of Marketing, Wing Shack